It might still be leading a fringe existence behind its competitor coffee, but things on the tea front are heating up. Specialty tea bars like Samovar Tea in San Francisco keep popping up, and new shops make the ancient beverage appear modern and fresh. P & T from Berlin are doing just that with their second shop in the Mitte district.
Apart from water, tea is the most consumed drink on earth. And although it is a common staple in most cultures, tea is by no means only a mass-market commodity. Quite the contrary: In the specialty tea segment, the appreciation for high-quality teas is comparable to other gourmet goods like wine, coffee, chocolate, or tobacco. In the Western world however, specialty tea is still comparatively unknown.
P & T’s founder Jens de Gruyter has made it his mission to make fine teas and tea culture more accessible and rewarding to a broader audience. Nothing like a conventional tea shop, P & T’s store breaks with the traditional apothecary-like over-the-counter model, which gives all the power to the vendor and leaves the customer largely dependent on their service and advice. Instead, P & T’s presentation system encourages discovery, accessible information, immediate sensory experience and dialogue, in order to make buying tea an altogether more rewarding and frankly, a much more stylish experience.
Click through the slide show to see more pictures of the beautiful Berlin Mitte store.
P & T Mitte // Alte Schönhauser Str. 50 // Mon-Sat 11am-8pm // website
Images (6) // Steve Herud