When visiting New York, we usually avoid the area around Times Square. We might stop by to take some pictures and soak up that grand New York feeling that you get when you see all the billboards, but after 10 minutes, we get enough of the crowds of tourists, the weird looking mascots and the noise and make our way to a different area of town.

But on our next visit, that all could change a bit. Because for the first time ever, we are considering booking a room right around Times Square. There are, of course, a lot of hotels in the area. But the tend to be run by big chains, boasting as much charm as airport hotels. What made us change our minds, you ask?

citizenM did! We are big fans of this small hotel chain hailing from Amsterdam and have stayed in several of their establishments ever since we discovered them a few years ago. In fact, we even chose citizenM as our hotel of choice in our 12hrs in London guide!

Lucky for us, the chain is expanding. And the newest addition to their portfolio is – you guessed it – right around the corner from Times Square. That makes citizenM Hotel New York City the first citizenM hotel in North America. Luckily, they stuck to their concept, and so the New York version offers all the great things that made the European hotels so special:

A beautiful lobby chock-full of designer furniture, a 24/7 self-service food counter and a great bar. And in the rooms giant beds, free, fast wi-fi, free movies on demand (yes, all movies…) and a fancy, tablet-controlled light show.

Two things that are unique to New York are the beautiful rooftop bar and a gym located on the 19th floor. Rooms start from 199 $.

To give you an even better idea of what to expect at citizenM, click through the gallery above and then check out their brand new video that introduces you to the brand, below.

citizenM Hotel New York City // 218 West 50th Street // New York City // website
Images // Adrian Gaut