‘Ami’ means ‘friend’ in English, and that word actually describes the designs of this Parisian menswear brand perfectly. Founded in 2011 by the designer Alexandre Mattiussi, AMI offers a stylish and comprehensive wardrobe that blurs the boundaries between both casual and chic.

The brand’s designs offer a relaxed, authentic and friendly approach to fashion and capture that particular type of Parisian nonchalance that is young, cool and carefree. In 2013, Alexandre was the first men’s designer to win the prestigious Andam prize.

AMI has six boutiques across Paris, Tokyo, London and Hong Kong, and the location at Boulevard Beaumarchais, right next door to famed concept store Merci, was the brand’s first standalone shop in Paris.

Come here for cool hoodies embroidered with the unmistakable AMI smiley on the front, for well-fitting shirts that look classic from afar yet are super modern, and for wardrobe staples like pants and jackets with a Parisian aesthetic.

AMI // 109 Boulevard Beaumarchais // Paris // Mon-Sat 10am-7pm, Sun 12pm-6pm // Website // Instagram
Photo credit: Yann Deret (5)